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Revolutionizing Travel Planning with AI:
A Smarter & Effortless Way to Explore
Your Ultimate Travel Guide Starts Here
TL;DR:
Trip planning is time consuming, disorganized, and impersonal for modern travelers.
Whatโs the problem?
Trip planning today is spread across disconnected tools with no shared plan. Travelers visit an average of 38 websites before booking, 70% struggle to find activities that match their interests, and 50% find it difficult to coordinate plans with friends.
Whats our solution
Enroute brings the whole process into one AI-assisted itinerary. Every traveler adds to a shared bucket list, AI generates routes matched to the groupโs interests and budget, and AI search adds web results to the plan in one tap.
My Contribution
My Contribution
As founding designer, took Enroute from
70 raw ideas to a 0-1 MVP pilot
Partnered directly with the Founder/CEO & 4 UX researchers
Partnered directly with the Founder/CEO & 4 UX researchers
Turned the founderโs vision and research findings into a focused MVP scope with 3 core features.
Turned the founderโs vision and research findings into a focused MVP scope with 3 core features.
Designed a scalable MVP grounded in a Business outcomes
Designed a scalable MVP grounded in a Business outcomes
Used a Business Model Canvas to tie design decisions to revenue streams, customer segments, and AI costs.
Used a Business Model Canvas to tie design decisions to revenue streams, customer segments, and AI costs.
Owned designing of end-to-end hi-fi prototypes & usability testing
Owned designing of end-to-end hi-fi prototypes & usability testing
Ran moderated usability testing with 50 participants and trained a custom GPT model to measure perceived adoption.
Ran moderated usability testing with 50 participants and trained a custom GPT model to measure perceived adoption.
The Problem
On average, travelers visit
38 websites before making a booking.
So we asked 30 travel enthusiasts, What apps/methods do you use to plan your itinerary?
To document routes
To document routes
To calculate budget
You know what this is for
You know what this is for
For communication
For communication
The Solution
Enroute turns everyoneโs preferences into a shared itinerary, editable with AI powered search and paired with a smart budget estimator
Travelers spend less time planning and more time packing!
Collaborative AI Generated Itineraries
Travelers explore the app and save the places and activities they love to a shared bucket list. AI arranges those picks to fit the groupโs timeline, budget, and preferences, creating an editable itinerary with a match score for how well it suits everyone.
How this solves the problem
Search, generation, and editing all happen in one flow, so the group starts from a working itinerary that already reflects every travelerโs picks.
9:41
Tsushima, Japan
Sort by
Match Score: 86%
Historical trip of Tshushima
est. $1150
21.1 miles
3.2 miles
3D/4N
Match Score: 65%
Historical trip of Tshushima
est. $1450
26.8 miles
2.2 miles
3D/4N
86% Match!
Weโve crafted a trip that aligns with your preferences and bucket list.
9:41
Tsushima, Japan
Sort by
Match Score: 86%
Historical trip of Tshushima
est. $1150
21.1 miles
3.2 miles
3D/4N
Match Score: 65%
Historical trip of Tshushima
est. $1450
26.8 miles
2.2 miles
3D/4N
86% Match!
Weโve crafted a trip that aligns with your preferences and bucket list.
Map
Type something hereโฆ
Explore
Hotels
Restaurants
Activities
+ more
9:41
Family Trip, Kyoto
+2
Day 1
Day 2
Day 3
+ Add
Tokyo International Airport, Japan
โฆ
Add
Select Hotels
Map
Type something hereโฆ
Explore
Hotels
Restaurants
Activities
+ more
9:41
Family Trip, Kyoto
+2
Day 1
Day 2
Day 3
+ Add
Tokyo International Airport, Japan
โฆ
Add
Select Hotels
AI-Powered Search
AI-Powered Search
Travelers who want to build their own itinerary search for hotels, restaurants, and attractions. Results are filtered by each travelerโs preferences and constraints and ranked by rating, cost, and distance, and any result goes into the trip in one tap.
Travelers who want to build their own itinerary search for hotels, restaurants, and attractions. Results are filtered by each travelerโs preferences and constraints and ranked by rating, cost, and distance, and any result goes into the trip in one tap.
How this solves the problem
Enroute does the searching across dozens of travel sites for the traveler. That turns the 38-website research loop into one shortlist that leads straight into the plan.
Enroute does the searching across dozens of travel sites for the traveler. That turns the 38-website research loop into one shortlist that leads straight into the plan.
Route Map and Trip Cost
Route Map and Trip Cost
Every itinerary shows up as a route on the map with distances between stops. Next to it is a live trip cost that updates as stops are added, removed, or reordered.
Every itinerary shows up as a route on the map with distances between stops. Next to it is a live trip cost that updates as stops are added, removed, or reordered.
How this solves the problem
Mapping the route and tallying the budget, two jobs travelers used to do in separate apps, now happen inside the itinerary itself.
Mapping the route and tallying the budget, two jobs travelers used to do in separate apps, now happen inside the itinerary itself.
9:41
Family Trip, Kyoto
+2
Type something hereโฆ
Explore
Hotels
Restaurants
Activities
+ more
Nobu
Japanese Cuisine โข 2.1 km
$20-$30/Per person
3.8
(1K)
Gyoza Shinjuku
Japanese Cuisine โข 150ft
$25-$35/Per person
3.8
(1K)
List
9:41
Family Trip, Kyoto
+2
Type something hereโฆ
Explore
Hotels
Restaurants
Activities
+ more
Nobu
Japanese Cuisine โข 2.1 km
$20-$30/Per person
3.8
(1K)
Gyoza Shinjuku
Japanese Cuisine โข 150ft
$25-$35/Per person
3.8
(1K)
List
To document routes
To calculate budget
You know what this is for
For communication
Impact
Enroute delivers smarter, faster, and more meaningful travel experiences with potential to reduce planning time by up to 40%.
Percieved Adoption Rate
Sample size: 10
๐
๐
๐
Peopleโs Choice Award
Capstone Project Showcase
Expressed Interest to upgrade
for premium features
Business Goal
Business Goal
Develop a Minimum Viable Product (MVP) that provides hyper-personalized travel experiences, leading to user acquisition and potential monetization opportunities
Develop a Minimum Viable Product (MVP) that provides hyper-personalized travel experiences, leading to user acquisition and potential monetization opportunities
My Personal Challenge
My Personal Challenge
Since travel is inherently vast and deeply personal, it was initially challenging to define the scope and align it with both business objectives and user needs.
Since travel is inherently vast and deeply personal, it was initially challenging to define the scope and align it with both business objectives and user needs.
Our Approach and itโs Outcome
Our Approach and itโs Outcome
In collaboration with stakeholders, we used the Business Model Canvas supported by data-driven insights to map both business and user needs, helping us narrow down the project scope.
In collaboration with stakeholders, we used the Business Model Canvas supported by data-driven insights to map both business and user needs, helping us narrow down the project scope.
Key Partnerships
Travel booking platforms: Hotels (Booking.com, Expedia, Agoda)
Flights (Skyscanner, Kayak API)
Tours (basic partnerships for experiences)
AI/ML tech providers (OpenAI, Llama for route personalization).
Influencers for early beta testing & launch push.
Key Activities
Travel booking platforms: Hotels (Booking.com, Expedia, Agoda)
Great for itinerary organization
Great for itinerary organization
Customer Relationships
Optional personalization adjustments to fine-tune profile over time.
"Smart match" system recommending trips based on user's evolving personality
Channels
Mobile App (Primary) iOS & Android (direct download).
Customer Segments
Frequent travelers (both leisure & business) looking for quick trip curation.
Millennials and Gen Z travelers who prefer personalized, plans.
First-time travelers seeking simple and fast itinerary solutions.
Small groups & solo travelers needing flexible planning.
Occasional travelers who want easy plug-and-play trips without research.
Great for itinerary organization
Great for itinerary organization
Timothy
Chandan
Business Model Canvas
Key Partnerships
Travel booking platforms: Hotels (Booking.com, Expedia, Agoda)
Flights (Skyscanner, Kayak API)
Tours (basic partnerships for experiences)
AI/ML tech providers (OpenAI, Llama for route personalization).
Influencers for early beta testing & launch push.
Key Activities
Travel booking platforms: Hotels (Booking.com, Expedia, Agoda)
Great for itinerary organization
Great for itinerary organization
Customer Relationships
Optional personalization adjustments to fine-tune profile over time.
"Smart match" system recommending trips based on user's evolving personality
Channels
Mobile App (Primary) iOS & Android (direct download).
Customer Segments
Frequent travelers (both leisure & business) looking for quick trip curation.
Millennials and Gen Z travelers who prefer personalized, plans.
First-time travelers seeking simple and fast itinerary solutions.
Small groups & solo travelers needing flexible planning.
Occasional travelers who want easy plug-and-play trips without research.
Great for itinerary organization
Great for itinerary organization
Timothy
Chandan
Business Model Canvas
Insights from research
Insights from research
Lack of personalization, Disjointed collaboration & Decision fatigue
Lack of personalization, Disjointed collaboration & Decision fatigue
โI want an itinerary that feels personalized, not just generic suggestionsโ
โI want an itinerary that feels personalized, not just generic suggestionsโ
70% struggle to find activities that match their interests
70% struggle to find activities that match their interests
โI love traveling with friends, but fitting everyoneโs suggestions into an itinerary is messyโ
โI love traveling with friends, but fitting everyoneโs suggestions into an itinerary is messyโ
50% experience difficulty coordinating with friends while planning
50% experience difficulty coordinating with friends while planning
โI am tired of sifting through too many sites and co-ordinating them is just frustratingโ
โI am tired of sifting through too many sites and co-ordinating them is just frustratingโ
Sifting through numerous websites to find information
Sifting through numerous websites to find information
Competitive Analysis
Competitive Analysis
No existing platform dynamically adjusts itineraries based on user/groupโs personalities
No existing platform dynamically adjusts itineraries based on user/groupโs personalities
Competitor
Competitor
Tripadvisor
Tripadvisor
Wanderlog
Wanderlog
TripIt
TripIt
Pros
Pros
Strong reviews & recommendations
Strong reviews & recommendations
Good group planning features
Good group planning features
Great for itinerary organization
Great for itinerary organization
Limitations
Limitations
Lacks collaborative planning tools
Lacks collaborative planning tools
Doesnโt auto-generate itineraries
Doesnโt auto-generate itineraries
No AI-powered personalization
No AI-powered personalization
Manual Exploration
Manual Exploration
The user has to add recommendations and add them to the itinerary
The user has to add recommendations and add them to the itinerary
Manual Exploration
Manual Exploration
The user has to search locations and and add them to the itinerary
The user has to search locations and and add them to the itinerary
Manual Exploration
Manual Exploration
The user has to search locations and and add them to the itinerary
The user has to search locations and and add them to the itinerary
Problem to solve
Problem to solve
Disconnected travel tools, Poor Collaboration, and Decision fatigue while creating an itinerary
Disconnected travel tools, Poor Collaboration, and Decision fatigue while creating an itinerary
User Goal
User Goal
Curate Personalized routes, Shared planning, real-time Automation of tedious search and planning the itinerary
Curate Personalized routes, Shared planning, real-time Automation of tedious search and planning the itinerary
Design Exploration
Design Exploration
How might we connect search and discovery to the itinerary so travelers can build their trip without losing context?
How might we connect search and discovery to the itinerary so travelers can build their trip without losing context?
On Page Search
On Page Search
Rejected
Rejected
Can see Itinerary plan instantly
Can see Itinerary plan instantly
Difficult to scan as itinerary builds
Difficult to scan as itinerary builds
Difficult to track, Overcrowded screen
Difficult to track, Overcrowded screen
Conversation AI Chat
Conversation AI Chat
Rejected
Rejected
Personalized requests
Personalized requests
Very tedious, need multiple prompts
Very tedious, need multiple prompts
Difficult to track, Overcrowded screen
Difficult to track, Overcrowded screen
Search inside drawer
Search inside drawer
Selected
Selected
Plan always visible
Plan always visible
Search is hidden & easy to browse
Search is hidden & easy to browse
Hidden & tucked away so no clutter
Hidden & tucked away so no clutter
Feature 1
Feature 1
Colaborative AI Generated Itineraries Based on Trip Details
to create a plan that fits everyones needs
Colaborative AI Generated Itineraries Based on Trip Details
to create a plan that fits everyones needs
A shared bucket list becomes a personalized trip plan that balances the groupโs interests, timeline, and budget.
Collaborative AI-generated itineraries
Collaborative AI-generated itineraries
An AI-powered itinerary builder that automatically considers everyones preferences and generates customized trip plans based on user-provided details.
An AI-powered itinerary builder that automatically considers everyones preferences and generates customized trip plans based on user-provided details.
How this solves the problem
How this solves the problem
Search, generation, and editing all happen in one flow, so the group starts from a working itinerary that already reflects every travelerโs picks.
Search, generation, and editing all happen in one flow, so the group starts from a working itinerary that already reflects every travelerโs picks.
Create a bucket list
Invite people to this trip
Add locations, activities, etc. to your bucket list
Add trip information
Let AI consider all your group preferences, interests and budget
Indicates how well the user preferences have been included
Add trip information
Let AI consider all your group preferences, interests and budget
Indicates how well the user preferences have been included
Add trip information
Let AI consider all your group preferences, interests and budget
Indicates how well the user preferences have been included
See different routes generated by AI that matches preferences
User can add, remove or customize route
Estimated cost of the trip
See different routes generated by AI that matches preferences
User can add, remove or customize route
Estimated cost of the trip
See different routes generated by AI that matches preferences
User can add, remove or customize route
Estimated cost of the trip
Feature 2
Feature 2
Manual itinerary generation based on AI Internet Search
Manual itinerary generation based on AI Internet Search
Search for hotels, restaurants, and activities, then add the most relevant results directly to the itinerary.
Search for hotels, restaurants, and activities, then add the most relevant results directly to the itinerary.
AI-powered itinerary search
AI-powered itinerary search
An AI-powered search feature, which will search the internet to find best hotels, restaurants, locations to created a curated list with just a click to help you build a custom itinerary
An AI-powered search feature, which will search the internet to find best hotels, restaurants, locations to created a curated list with just a click to help you build a custom itinerary
How this solves the problem
How this solves the problem
Enroute does the searching across dozens of travel sites for the traveler. That turns the 38-website research loop into one shortlist that leads straight into the plan.
Enroute does the searching across dozens of travel sites for the traveler. That turns the 38-website research loop into one shortlist that leads straight into the plan.
AI internet search user flow
AI internet search user flow
The search results will automatically be filtered based on your preferences
The search results will automatically be filtered based on your preferences
List view
List view
Map view
Map view
You can use either list view to see high-level details or use a map view to visualize your route
You can use either list view to see high-level details or use a map view to visualize your route
List view
List view
With just one tap, Search the internet
for your requirement
See the curated list
based on ratings, cost and distance
Found the perfect result? Click "+" to add it to your itinerary
With just one tap, Search the internet
for your requirement
See the curated list
based on ratings, cost and distance
Found the perfect result? Click โ+โ to add it to your itinerary
With just one tap, Search the internet
for your requirement
See the curated list
based on ratings, cost and distance
Found the perfect result? Click "+" to add it to your itinerary
Map view
Map view
Filter resources on the top
Click on any icon to view that resource
Found the perfect result? Click "+" to add it to your itinerary
Filter resources on the top
Click on any icon to view that resource
Found the perfect result? Click โ+โ to add it to your itinerary
Filter resources on the top
Click on any icon to view that resource
Found the perfect result? Click "+" to add it to your itinerary
List view
With just one tap, Search the internet
for your requirement
See the curated list
based on ratings, cost and distance
Found the perfect result? Click "+" to add it to your itinerary
Map view
Filter resources on the top
Click on any icon to view that resource
Found the perfect result? Click "+" to add it to your itinerary
Solving Business Goals
Solving Business Goals
Revenue generation strategy for the MVP
Revenue generation strategy for the MVP
The goal is to test monetization options early while keeping flexibility to expand pricing tiers in future releases.
The goal is to test monetization options early while keeping flexibility to expand pricing tiers in future releases.
Build MVP so it can support viable revenue streams and pricing strategies without requiring a complete redesign later.
Build MVP so it can support viable revenue streams and pricing strategies without requiring a complete redesign later.
Success Criteria for Pricing Strategy
Success Criteria for Pricing Strategy
Clearly cheaper alternative compared to competitors
Clearly cheaper alternative compared to competitors
AI Model Usage Cost Feasibility
AI Model Usage Cost Feasibility
Scalability & Retention Potential
Scalability & Retention Potential
Pricing plan exploration
Pricing plan exploration
One-time fee model
One-time fee model
Rejected
Rejected
Fixed payment at the time of download or saving a trip.
Fixed payment at the time of download or saving a trip.
One payment unlocks full access.
One payment unlocks full access.
Low cost vs. other tools.
Low cost vs. other tools.
No recurring revenue to cover AI costs.
No recurring revenue to cover AI costs.
Pay as you go model
Pay as you go model
Rejected
Rejected
Charge per trip, per route, or via credits purchased at time of saving the trip.
Charge per trip, per route, or via credits purchased at time of saving the trip.
Flexible spend per trip.
Flexible spend per trip.
Payment needed for each trip.
Payment needed for each trip.
Hard to build loyalty.
Hard to build loyalty.
Subscription model
Subscription model
Selected
Selected
Freemium approach โ Beta App is free; premium features with Subscription
Ongoing access for one fee.
Ongoing access for one fee.
Low monthly entry cost.
Low monthly entry cost.
Predictable recurring revenue.
Predictable recurring revenue.
Premium features indicated within the app
Editing a trip generated by the AI
Access to Price Estimator & Hidden costs
Premium features indicated within the app
Editing a trip generated by the AI
Access to Price Estimator & Hidden costs
Premium features indicated within the app
Editing a trip generated by the AI
Access to Price Estimator & Hidden costs
On Reaching the limit of trips
While editing the AI generated trip
Pricing plan page
On Reaching the limit of trips
While editing the AI generated trip
Pricing plan page
On Reaching the limit of trips
While editing the AI generated trip
Pricing plan page
Premium features indicated within the app
Editing a trip generated by the AI
Access to Price Estimator & Hidden costs
On Reaching the limit of trips
While editing the AI generated trip
Pricing plan page
Business Goal
Business Goal
Testing โbetaโ App & creating a custom AI model to validate pilot version and measure userโs interest & Adoption
Testing โbetaโ App & creating a custom AI model to validate pilot version and measure userโs interest & Adoption
Evaluate whether travelers can complete key tasks and whether generated itineraries reflect their preferences.
Evaluate whether travelers can complete key tasks and whether generated itineraries reflect their preferences.
Types of testing
Types of testing
We conducted remote moderated usability testing including
We conducted remote moderated usability testing including
3
3
Methods
Methods
10
10
Participants
Participants
3
3
User flows
User flows
Avg. Time on Task:
3:23s
10/10 completed the tasks successfully
10/10 completed the tasks successfully
We created and trained a custom GPT model to analyze user preferences and the travel archetypes to see if the generated itinerary matches with user preferences.
We created and trained a custom GPT model to analyze user preferences and the travel archetypes to see if the generated itinerary matches with user preferences.
7/10 have expressed satisfaction of relevance of suggestions
7/10 have expressed satisfaction of relevance of suggestions
User Quote
User Quote
โI wish I had an app like this when planning my honeymoon, It would have been so easyโ
โI wish I had an app like this when planning my honeymoon, It would have been so easyโ
One of the user during user testing
One of the user during user testing
User Quote
User Quote
โUsually, planning my weekend getaway takes longer than the trip itself. Enroute had it sorted so fastโ
โUsually, planning my weekend getaway takes longer than the trip itself. Enroute had it sorted so fastโ
One of the user during user testing
One of the user during user testing
Impact
Impact
Enroute delivers smarter, faster, and more meaningful travel experiences with potential to reduce planning time by up to 40%.
Percieved Adoption Rate
Sample size: 10
๐
๐
๐
Peopleโs Choice Award
Peopleโs Choice Award
Capstone Project Showcase
Capstone Project Showcase
Expressed Interest to upgrade
for premium features
Chandan Jonnavithula
2025ยฉ
Chandan Jonnavithula
2025ยฉ
Chandan Jonnavithula
2025ยฉ